USA: In an effort to promote and enhance the reputation of Cambodian rice in the international market, Mr. Ban Lim, Deputy Director General of the Agricultural and Rural Development Bank (ARDB), and represented by Dr. Kao Thach, the Royal Government Delegate in Charge of ARDB, participated in the annual “Fancy Food Show” in New York, USA, in close collaboration with the Cambodian Rice Federation (CRF).
This event is another new page for the Cambodian rice sector in showcasing the potential, quality and high standards of Cambodian rice to the world through collaboration between the two key institutions:
-ARDB Bank: Under the leadership of Dr. Kao Thach, has shown strong commitment to supporting the agricultural value chain in financing, helping to boost Cambodian rice production and processing capacity to meet the high standards of the US and European markets.
-Cambodian Rice Federation CRF: Under the leadership of Oknha Lay Chhunhour, has played a key role in facilitating and opening new market channels by bringing Cambodia’s top exporters to meet and establish direct trade alliances with major buyers around the world.
In this Fancy Food Show, nine leading Cambodian rice exporters and enterprises actively joined forces to showcase Cambodian luxury rice products to showcase the diversity and high standards of Cambodian rice: 1-Daily Fresh FOODs ( Cambodia) Co.,LTD 2-City Rice Import Export Co., Ltd. 3- LOR EAK HENG Sek Meas Rice CO.,LTD 4-Primalis Corporation Ltd. 5-Khmer Food Group CO.,LTD 6-Golden Rice (Cambodia) Co., Ltd. 7-Golden Star Rice Mill and Import Ecport Co., Ltd. 8-Indochina Rice Mill Limited 9- Signature Rice CO.,LTD.
The large participation of these companies is not only an opportunity to find new business partners, but also reflects a sustainable and responsible production chain that responds to the trend and the real needs of the US market.
The Fancy Food Show in New York is expected to help increase Cambodian rice exports to the US market and strengthen confidence in the national rice brand. ARDB and CRF will continue to join hands to provide both financial and strategic strength to make Cambodian agricultural products a leading choice on the tables of people around the world.
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