Phnom Penh: The Ministry of Economy and Finance has stated that all enterprises producing, importing and distributing alcoholic and sugary beverages must stop giving or exchanging prizes on cans.
According to the Ministry of Economy’s instructions, all giving or exchanging prizes through cans, bottle caps or prizes in various forms that are attached or not attached to cans, bottles, packaging or product boxes, such as raffles, scratch cards, coupons, reward cards, QR CODE and other digital reward programs, etc., must be completely stopped by September 30, 2026.
At the same time, the Ministry states that the distribution or giving of alcoholic and sugary beverages for free is not allowed.
At the same time, all enterprises, including manufacturing enterprises and distributors, must stop ordering, importing or producing new cans, bottle caps or packaging of alcoholic and sugary drinks with prizes or placing prizes in the boxes of those products from the date of issuance of this instruction onwards.
At the same time, the Ministry also states that it is allowed to promote and encourage trade through commercial discount sales, limited to not more than 15% of the sales price recorded on the invoice and not more than 25% of the sales price recorded on the invoice for products close to their expiration date that are no more than 60 days before the expiration date.
In addition, it is allowed to sell with additional benefits as goods or services other than alcoholic and sugary drinks, such as glasses, umbrellas, ice buckets, water bottles, shirts, hats or tour packages, with a value not exceeding 5% of the sales price recorded on the invoice.
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